How the personal brand is evolving + my beliefs about creating a personal brand
Up until probably the last decade or so, having a personal brand was considered something only relevant for celebrities, CEOs, and media personalities.
It wasn’t something everyday professionals needed to consider, because most people chose a career, got a job, and stayed in that job (or similar) for decades. And if you were starting a business, you often needed huge capital to get started including an advertising and marketing budget, as opposed to today, when you can get started with just a laptop and your existing skills. Things have changed.
In this rapidly-evolving age of social media, incredible opportunities are available for everyone. We don’t have to wait to be told we’re worthy of having a profile, we can create one for ourselves, and that’s exactly what people are doing. We don’t have to tap into existing audiences through the media; we can create our own communities online, using Facebook groups or other platforms that enable connection and engagement.
Today, whether you’re building a corporate career or a business, having a personal brand is The Differentiating Factor that is going to land you those opportunities or clients.
In this livestream replay, I talk you through how the personal brand is evolving and my beliefs about creating a personal brand.
Visit becsands.com for your FREE copy of my guide “20 thought leadership content ideas to elevate your personal brand, land new clients and opportunities, and help you stand out in a crowded world”.
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