About
Hi! I’m Bec Sands, a visibility mentor for women in business.
I work with women to become confidently visible so that they can put life-changing work out into the world. I help women unlock their creativity and uniqueness to attract more clients and opportunities.
My superpower is helping women feel confident and clear about the next steps to increase their visibility and grow their businesses through strategic action. Having spent 15 years as a PR consultant, working with some of the world’s biggest brands and executives, I am an experienced coach and consultant and an ex-corporate leader, and infuse my work as a mentor with kindness and positivity to help my clients flourish.
But best of all - I get to work for myself, living near the beach in sunny Newcastle, just north of Sydney, Australia; I choose my own schedule and work on my projects of choice; I have the most magical weeks working with clients that I absolutely adore working with; AND I’ve scaled my income beyond what I could ever have earned in my corporate niche of PR and communications. I also spend less hours working every day than I did when I worked full-time, and can scale and flex the work I do depending on what else I have going on in my life. My work fits my lifestyle, rather than my lifestyle fitting around work.
However, this hasn’t always been the case.
Being confidently visible is not something that came naturally to me - I didn’t even like speaking up in meetings back in my corporate days. Let alone build a personal brand to grow a business.
And yet, to grow and thrive in business, it’s important to be visible to our ideal clients.
Back in my corporate days, when I was daydreaming about having my own business, I knew I wanted to…
Create new products and services that helped other people
Scale my revenue to multi-six-figures and beyond
Use my strengths and creativity to support others and grow my business
Choose how I spend my time, where I work from, and who I work with
Enjoy my lifestyle while kicking serious goals in business
This is exactly the business I’ve created now.
The trade-off? My business requires me to be confidently visible, sharing my expertise and stories, as well as who I am and what I stand for. This has taken time and has been a huge growth edge for me, and it’s a journey I now loving helping my clients through with my signature coaching method Confidence, Strategy, and Action.
Find out more about working with me in my Confidently Visible coaching series here.
A little more about me…
I’ve spent 17 years in PR, marketing and communications, working with some of the world’s biggest brands, executives and entrepreneurs, including 12 years in corporate and five years in my own business.
I hold a Bachelor of Media in Writing from Macquarie University, majoring in PR and journalism, and am a Certified Beautiful You Coaching Academy life coach, an approved education provider with the International Coaching Federation (ICF) - global leaders of coach education.
In 2023, I was named a finalist by BYCA for their Emerging Coach of the Year award and a finalist as Career / Professional / Corporate Coach of the Decade 2014-2024.
Bec supported me to find clarity, hone in on my next career step, and to bring this to life, stepping out of corporate and launching my health coaching business.
I would highly recommend a coaching series with Bec for any professional women looking to find clarity, build confidence and take their careers to the next level or launch service-based businesses.
